Betting on bold

Ever wonder who makes sure Kentucky horse racing remains the best in the world?  BCH recently partnered with the Kentucky Horse Racing [...]

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New tricks for an old boat

A National Historic Landmark, the Belle of Louisville holds the title of the oldest operating Mississippi River-style steamboat in the world [...]

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Successful Branding = Trust

A core tenet here at BCH is that ”If you don’t get the brand right, nothing else matters.” This is where successful marketing should begin. [...]

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Successful Branding = Trust

Brand Trust

What makes a brand “trusted” among consumers? Is it the product cost? Is it the product’s longevity in the market? Sarah Phillips and Brando [...]

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Point and Counterpoint:

Picture this: You’re the CMO of a multi-billion-dollar company that makes cat toupees. Thanks to your good sense – and an inexplicable rise [...]

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Point and Counterpoint: